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Truth in Marketing: Help or Hindrance?

2015 July 10

The word "truth" is compressed with a vice.This is a much different type of post than usual from The Tactical Editor because it is one that has been on my heart for months now.

I believe strongly in being who I am.  So, who am I? I try to be witty (sometimes I pull it off); I love sarcasm (being truthful with you here); I’m not an introvert, but I’m happy being alone. I’m not exactly an extrovert, but given the right occasion, I can shine. When it comes to service, I am a better follower than I am a leader, but when no one else seems to be getting the job done, I can run past a herd of followers and take over. Then when the job is in hand, I have no problem stepping back and falling in with the herd. I’m contemplative about the things that go on around me. I’m passionate about Christ.

Can you see where I might get into trouble by simply being who I described above? Not everyone is going to like my wit; sometimes my sarcasm might hit a nerve I wasn’t aiming to pinch. Many people are going to disagree with me. I can name at least three people on Facebook who have disdain for me. Okay, maybe 300. I don’t know. I do know that once upon a time I made about three-fifths of an advisory board of an organization generally uncomfortable with my opinions, when I was on a subservient board. They clearly didn’t like anyone standing up against principles they set forth even when those principles flew in the face of God.

I have three choices when marketing myself. Yes, I know we are to market our books, but while people are attracted by nice covers and good back cover blurbs, and a well-written novel, readers like to get to know the person behind the books.

I could make the easy choice: I could shut up and never have an opinion about anything. I can hide behind the person people believe I am and act as fictional as one of my characters. Anyone who knows me, understands that I can’t do that. It would be a lie.

Another choice I can make as a writer is to let it all hang out. Have an opinion about everything and put it out there. Okay. Okay. Some of you are saying, “Yep, that’s what she does,” but in my opinion (pun intended), you’re wrong. If I shared my opinions on everything out there, I would be on every watch list from the local police to the FBI an Homeland Security, at least in today’s governmental climate. Well, granted, I might be on a few of those. (Only kidding, I have a cousin who is making sure that he is on every list. My hope is to be guilty by association. He must be doing something right, and I applaud him). Instead, I keep myself out of trouble because of my contemplative nature. Oh, sure, sometimes I act on things without thinking. Ask my husband.

Mostly, though, through contemplation, I have chosen to pick and to choose my battles. Here’s the funny thing about my choices. I don’t make them based on the fact that I might lose readers. I have always held things in my heart, clutching them there, mulling on them. I hate injustice. I hate prejudice–all prejudice. I despise those who willingly present “Christian” fiction with false principles–I despise false principles with a passion like none other. I’m a radical thinker on the Conservative side, but I’m first a Christian, and God’s word is important to me, and I have a passion for looking into any scripture presented to me to discover if the presenter of that Scripture is speaking truth or a falsehood. I am saddened by American Christians who have bought in to social justice and have made a god of their own making with regard to the social issues we face today.

Some people believe that Christian authors should lay their opinions at the marketing door and never broach anything political or unpopular. That’s not what Jesus did. Now, Jesus had the right to turn over tables and to show his anger. I’ve recently come to a clear understanding that I have the right to voice my opinions, but that I should do it with my heart and my words focused on Jesus. I fail at that from time to time. Miserably. But I’m working on getting better.

Anyone who is called into a Christian market to share God’s truth with the world, whether it be through fiction or non-fiction, should never be afraid to stand upon the principles of truth. We might do it in different ways. Some might not shout it from blog posts or social media. They might reach one individual at a time.

The one thing of which I’m certain is that as Christian writers, if anyone asks us to lay our truths, our passion for Christ and for His precepts at the door, we should emphatically deny that person and seek God’s will on how to proceed. God should light our paths. I confess on occasion I have not waited for the light to appear before moving ahead. In those times, I find myself with a lot of explaining to do to God and to others, but I have chosen to contemplate, to pray, and to share my passions–in my writings and in my opinions without fear that someone will meet the true me and because of that not purchase what I have written. God can put my books into more hands than I can anyway, and I think I’ll trust Him to do just that.

What about you?

Books Collage

Fay Lamb (The Tactical Editor)  is an author, editor, and writing coach, who loves to work with authors to help them meet their goals.

Her emotionally charged stories remind the reader that God is always in the details. Fay has contracted three series. Stalking Willow and Better than Revenge, Art of Characterization Cover FINAL FRONT (2)Books 1 and 2 in the Amazing Grace romantic suspense series are currently available for purchase. Charisse and Libby the first two novels in her The Ties That Bind contemporary romance series have been released. Fay has also collaborated on two Christmas novella projects: The Christmas Three Treasure Hunt, A Ruby Christmas, and the Write Integrity Press romance novella series, which includes  A Dozen Apologies, The Love Boat Bachelorand Unlikely Merger. Her adventurous spirit has taken her into the realm of non-fiction with The Art of Characterization: How to Use the Elements of Storytelling to Connect Readers to an Unforgettable Cast.

Future releases from Fay are: Everybody’s Broken and Frozen Notes, Books 3 and 4 of Amazing Grace and Hope and Delilah, Books 3 and 4 from The Ties that Bind.

Fay loves to meet readers, and you can find her on her personal Facebook page, her Facebook Author page, and at The Tactical Editor on Facebook. She’s also active on Twitter. Then there are her blogs: On the Ledge, Inner Source, and the Tactical Editor. And, yes, there’s one more: Goodreads. Anyone interested in learning more about Fay’s freelance editing and her coaching, should contact her at



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